Calier Argentina
An AI agent answers WhatsApp, Instagram and Facebook, recommends products and alerts the sales rep about every interested customer.
- Sector
- Veterinary laboratory
- Service
- WhatsApp agents
- Running since
- March 2026
- Origin
- Chía · 4.86° N
- Destination
- 34.60° S · 58.38° W
- Distance
- ≈ 4,690 km
What changed
- 1,327customers in 23 provinces, split among 17 sales reps, in a single database.
- 15–20%response rate on segmented WhatsApp campaigns, depending on the campaign.
- 154interested customers reached their sales rep with an alert between June 26 and August 24, 2026.
- Since May 2026 it has sent segmented WhatsApp campaigns: six or seven so far.
- Between June 26 and August 24, the agent handled 322 interactions from 244 customers.
- It covers all three channels at any hour, without someone having to watch the comments.
Situation
Calier sells to veterinary clinics, stores, distributors and producers across the country. Its contacts lived in a couple of spreadsheets, it ran no WhatsApp campaigns, and a community manager answered Instagram and Facebook questions by hand. A customer asking about a product never reached a sales rep in an orderly way.
What we did · TRAZO Method
T · Trace the workflow
We merged the customer lists into one database, with sector and province, and assigned every customer to their sales rep.
R · Rules or AI?
Campaigns and lead routing are rules; understanding what the customer needs and recommending a product is work for AI.
A · Agent and human
An agent answers on WhatsApp, Instagram and Facebook, recommends products based on the need and, when there is interest, creates an alert on the dashboard and notifies the sales rep to follow up.
Z · Safe zone
Campaigns only go out with WhatsApp-approved templates, and customers can opt out.
O · Objectives measured
A custom dashboard shows interactions, response, the classification of every lead and handoffs per sales rep. Calier's team and SmartNexo use it to follow up.