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    AI agents for real estate agencies

    An AI agent for real estate agencies instantly answers, at any hour, the leads that come from listing sites, social media, WhatsApp or calls. It sends photos and the price of the property, answers questions, books the viewing in the advisor's calendar and leaves the full contact in the CRM, so the team attends people who are already interested.

    We have implemented agents for companies in this industry.

    A day at a real estate agency

    1. Morning

      A lead from a listing site arrives before the office opens.

      Today
      It is seen mid-morning, when the prospect has already written to other agencies.
      With the agent

      Replies within minutes with photos and price and asks the questions to qualify them.

      WhatsApp agents
    2. Morning

      Several people ask about the same apartment.

      Today
      The advisor answers one by one: price, size, whether it is still available.
      With the agent

      Answers everyone with the property sheet and only passes to the advisor those who want a viewing.

      WhatsApp agents
    3. Afternoon

      A customer calls while the advisor is at a viewing.

      Today
      Nobody answers and the call is lost.
      With the agent

      Answers the call, takes the details and logs the case in the CRM.

      Voice agents
    4. Afternoon

      A viewing is confirmed for Saturday.

      Today
      The advisor writes it in their notes and forgets the reminder.
      With the agent

      Books it in the advisor's calendar and sends the customer a reminder.

      Process automation
    5. Night

      A couple sees an apartment on social media and writes on WhatsApp.

      Today
      Nobody replies until the next day.
      With the agent

      Replies instantly, answers their questions and suggests viewing times.

      WhatsApp agents

    How we implement it

    1. Trace the workflow

      We measure where leads come from (listing sites, social media, WhatsApp, calls), at what times and how long the first reply takes today.

    2. Rules or AI?

      Property information and booking are solved with rules; AI steps in to understand open questions and qualify.

    3. Agent and human

      We define when the advisor takes over: confirmed viewing, negotiation or a question the agent cannot answer with certainty.

    4. Safe zone

      The agent does not promise unconfirmed prices or conditions and does not ask for sensitive documents by chat.

    5. Objectives measured

      We compare first-reply time, booked viewings and qualified leads against the baseline.

    See the full TRAZO Method

    What the agent does not do

    • It does not negotiate prices or conditions: the advisor does.
    • It does not confirm availability that is not up to date in your inventory.
    • It does not replace the viewing or the advice: it prepares the ground so the advisor meets a qualified customer.

    Frequently asked questions

    Fig. 09 — Open a lineLine open

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