Industry · Retail and distribution3 / 5

    AI agents for retail and distribution

    An AI agent for retail and distribution serves your customers and resellers on WhatsApp at any hour: it sends the current catalog, answers about prices and deliveries, takes the order by chat and records it in your system or online store, notifying logistics. Your team focuses on selling, not on copying orders.

    We have implemented agents for companies in this industry.

    A day at a distributor

    1. Morning

      A shopkeeper wants to place an order before opening.

      Today
      They write and wait for someone from sales to reach the office.
      With the agent

      Sends the current catalog and takes the order by chat.

      WhatsApp agents
    2. Morning

      Several customers ask for the updated catalog.

      Today
      Sales forwards the same file again and again.
      With the agent

      Sends it instantly with the current price list.

      WhatsApp agents
    3. Morning

      A paid order comes in through the online store.

      Today
      Someone copies it into the system by hand and tells the warehouse.
      With the agent

      The order is recorded automatically and logistics gets the shipping task.

      Process automation
    4. Afternoon

      A customer asks whether their order has shipped.

      Today
      Someone has to look up the order and call logistics.
      With the agent

      Checks your system and replies with the order status.

      AI integration
    5. Night

      A reseller wants to repeat last month's order.

      Today
      The order waits until the next day and is sometimes recorded with errors.
      With the agent

      Builds the order with the customer, confirms quantities and records it.

      WhatsApp agents

    How we implement it

    1. Trace the workflow

      We measure how many orders and questions come in through each channel, at what times and how many recording errors there are today.

    2. Rules or AI?

      Catalog, prices and order recording are solved with rules connected to your system; AI steps in to understand orders written in the customer's own words.

    3. Agent and human

      We define when a person steps in: large orders, special discounts or complaints.

    4. Safe zone

      The agent does not offer prices or discounts outside your current list and does not promise delivery dates that logistics has not confirmed.

    5. Objectives measured

      We compare error-free orders, reply time and after-hours orders against the baseline.

    See the full TRAZO Method

    What the agent does not do

    • It does not invent discounts or prices outside your current list.
    • It does not promise delivery dates that logistics has not confirmed.
    • It does not solve complex complaints: it hands them to a person with the order history.

    Frequently asked questions

    Fig. 09 — Open a lineLine open

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